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The legs of three people sitting together in a photo booth wearing cowboy boots
A portrait of Lainey Wilson touching the brim of her cowboy hat

Spotify: Album Launch

Lainey Wilson, 'Whirlwind'

In conjunction with Spotify, we kicked off the launch of Lainey Wilson’s latest album with a fan event inspired by local vendors at the Nashville Farmers' Market. And let’s just say… it was a whirlwind

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A crowd of people walking toward a billboard featuring Morgan Wallen

Spotify:

Morgan Wallen UK Billboards

When Morgan Wallen sells out The O2 in London, we celebrate. To welcome our Tennessee boy to the UK, the Spotify team grabbed several out-of-home placements along the route from the airport to the arena, for maximum eyeballs for fans and people traveling in for the show. Cheerio.

OOH
Illustration
Copywriting
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Post Malone's side profile in black-and-white as he lights a cigarette

Spotify: Album Launch

Post Malone, 'F-1 Trillion'

On the night of Post Malone’s country debut, we teamed up with Spotify to capture Posty’s Pregame event, giving top streamers a first listen of the album.

Real-Time Content
Social
Editing and Post Production
Events and Activations
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Kelsey Davis in front of AT&T Experiential Store in downtown Dallas, Texas

AT&T: Docuseries

Digital Divide

Millions of Americans in rural and underserved communities are living without access to the information they need to thrive in this modern world. In the same age where technology is more advanced than ever, there are still families living with little to no connection to the broader world. This is the Digital Divide.

Influencer and Talent
Campaign Creation
Editing and Post Production
Content Production
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Danny Pellegrino holding a tiny mic hosting DIRECTV's Oscars viewing party

DIRECTV: Evergreen Video Content

DIRECTV Influencers

Leveraging fan-favorite influencers and digital creators to spread awareness of DIRECTV's entertainment offerings across the internet

Influencer and Talent
Editing and Post Production
Social Strategy
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A collage of the 2024 Opry NextsStage artists with the Opry NextStage logo

Grand Ole Opry: NextStage 2023 and 2024

Opry NextStage

To raise awareness of the Grand Ole Opry's NextStage program and celebrate the emerging artists who are selected by the Opry each year, Oust was enlisted to build out social-first campaigns each year that highlight the personalities and talents of the current NextStage class.

Campaign Creation
Editing and Post Production
Content Production
Social Strategy
Influencer and Talent
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A girl laying on a beach towel wearing sunglasses and taking a bite out of a peach

The Peach Truck: Paid Media Asset Library

The Peach Truck

In promotion of the 2024 peach season, The Peach Truck asked Oust to help build a curated content library, complete with raw images and edited assets that could be used to build out content for the season for paid social and CTV.

CTV
Content Production
Creative Direction
Editing and Post Production
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T-Pain smiling with tacos, chips and a drink at Moe's Southwest Grill

Moe's Southwest Grill: Product Launch

T-Pain x Moe's Buffalo Queso Taco

Leveraging a new product launch to introduce audiences to a new social tone of voice

Campaign Creation
Content Production
CTV
Influencer and Talent
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A black-and-white promotional photo of Lecrae

Reach Records: Evergreen Video Content

Lecrae's YouTube

Building a digital creator out of a billboard-topping musician

Channel Management
Content Production
Real-Time Content
Social Strategy
Editing and Post Production
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A young woman showing off a tattoo of the Buffalo Wild Wings logo on her upper arm

Buffalo Wild Wings: Evergreen Video Content

Buffalo Wild Wings' TikTok Asset Library

With a refreshed library of new video content, Oust created a resource for the brand of creative direction that played within the algorithms of each platform, while staying true to the brand’s rule-breaking and boisterous personality.

Content Production
Social Strategy
Positioning
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A picture of Kane Brown's Better Man billboard in Times Square at night

Spotify: Album Launch

Kane Brown, 'Better Man'

For the first time in 4 years, Kane Brown was set to release his first album since becoming a husband and a father. “Different Man” was also his first foray into a more pop sound, while also continuing to be a force in country music.

Paid Media
Content Production
Campaign Creation
Influencer and Talent
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The exterior of Spotify House on Broadway in Nashville for CMA Fest 2022

Spotify: CMA Fest

CMA Fest 2022

After a quarantine-long break from their official partnership with CMA Fest, Spotify and Hot Country brought back their fan-favorite Spotify House to the summer festival in Nashville, hosting four days of free performances by today’s biggest and brightest country stars.

Real-Time Content
Creative Direction
Sponsorships
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Usher covering his eyes and smiling to show off his grill

Cricket Wireless: Hear Me Out

Hear Me Out

Cricket Wireless had a very specific problem that they wanted to solve: replace their reputation as a cheap “burner phone” provider for a new vision that highlights the importance the brand places on quality, diversity, and value.

Campaign Creation
Content Production
Positioning
Influencer and Talent
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Bailey Zimmerman in safety equipment holding a mallet inside a smash room

Spotify: Album Launch

Bailey Zimmerman, 'Leave the Light On'

As one of country music’s rising stars, Bailey Zimmerman has captured the attention of Gen Z listeners everywhere. After gaining notoriety through consistent and strategic posting on TikTok, it was time for him to release his major label debut, Leave the Light On.

Content Production
Campaign Creation
Influencer and Talent
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Dan + Shay on a yellow background sitting at a small table full of tiny toys

Spotify: Album Launch

Dan & Shay, ‘Bigger Houses’

In celebration of Dan & Shay’s new album, Spotify was looking to generate awareness of Bigger Houses and the pre-save options available on the Spotify app. After meeting with Dan + Shay’s team, we took inspiration from their album title… and took our creative in the opposite direction. They’re singing about Bigger Houses, so we put them on a miniature set.

Paid Media
Content Production
Campaign Creation
Influencer and Talent
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Three Millennial friends sitting on a couch in a Mister Rogers-inspired three-wall set

AT&T: Ponder This

Ponder This

Coming into the new year with a strategic re-focus on its legacy telecom offerings, AT&T wanted to reintroduce themselves into the market and create a connection with their social audience without pushing the hard sell. As we started thinking through ways the company has changed through the years, we couldn’t help but get in all of our nostalgic feels.

Content Production
Campaign Creation
Influencer and Talent
Illustration
Animation
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Our Team

Call, text, Slack, carrier pigeon…

Drop us a line, or email us at hello@weareoust.co.

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Famous man wearing pink hoodie holding a phone while sitting in a car