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For the first time in 4 years, Kane Brown was set to release his first album since becoming a husband and a father. “Different Man” was also his first foray into a more pop sound, while also continuing to be a force in country music.
With so much that had happened in his personal life, we were tasked with showing a new, more mature and confident Kane. And playing off of some recent news that social users had globbed onto, we designed our set for his promotional content shoot to look like a backyard, lightheartedly referencing a story of Kane getting lost in the (very large) backyard of his new home.
To truly put the talent ease - so he could be as relaxed as he would be if he was in his real backyard - we decided to pair him up with his wife, his best and his manager to play a game of Giant Jenga. On each block were questions that covered not only his music, but were customized to highlight his personality and relationship with each person he played with.
The content made its way online and into a People Magazine exclusive, generating hundreds of millions of impressions, reads and article shares: specifically, 477 Million+ total impressions across paid, organic, and earned media.
Leveraging fan-favorite influencers and digital creators to spread awareness of DIRECTV's entertainment offerings across the internet
To raise awareness of the Grand Ole Opry's NextStage program and celebrate the emerging artists who are selected by the Opry each year, Oust was enlisted to build out social-first campaigns each year that highlight the personalities and talents of the current NextStage class.
In promotion of the 2024 peach season, The Peach Truck asked Oust to help build a curated content library, complete with raw images and edited assets that could be used to build out content for the season for paid social and CTV.
Drop us a line, or email us at hello@weareoust.co.
