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The legs of three people sitting together in a photo booth wearing cowboy boots

Spotify: Album Launch

Lainey Wilson, 'Whirlwind'

In conjunction with Spotify, we kicked off the launch of Lainey Wilson’s latest album with a fan event inspired by local vendors at the Nashville Farmers' Market. And let’s just say… it was a whirlwind

Real-Time Content
Social
Editing and Post Production
Events and Activations

Objective

Strategy

Results

Lainey Wilson and her guitarist backstage before playing her songs live at Spotify's Whirlwind Market
Lainey Wilson and her guitarist warming up backstage at Spotify's Whirlwind Market, before taking the stage
A close-up image of a tote bag on a fan's shoulder from Spotify and Lainey Wilson's Whirlwind Market
A view of Lainey Wilson through pampas grass, performing for fans at Spotify's Whirlwind Market
A black-and-white portrait of Lainey Wilson touching the brim of her cowboy hat
A close-up of Lainey Wilson's guitar as she plays it on stage
The owner of Jo's Flower Co. in Nashville, TN handing a bouquet of flowers to a fan
Lainey Wilson smelling a full bouquet of fresh flowers behind the scenes at Spotify's Whirlwind Market

Related WOrk

Shedeur Sanders sitting in stadium seats in Atlanta, Georgia

AT&T:

AT&T Business at College Football Playoffs

The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.

Sports
Branded Content
Celebrity/Athlete
Content Production
Editing and Post Production
View the Project
Two girls engaging with the PuppySphere at Wall Street Journal's Future of Everything Festival

The Wall Street Journal:

The Future of Everything Festival

To engage New Yorkers interested in the festival’s wide-ranging themes, we invited tastemakers in food, environmentalism, technology, and health to explore the space and meet vendors during preview days ahead of The Future of Everything Festival’s public opening.

Influencer and Talent
Events and Activations
Creative Direction
View the Project
Megan Moroney against a maroon and gold backdrop

Spotify:

Spotify Champions: Megan Moroney

Spotify brought the party to campus during UGA and Tennessee's rivalry week with a pop-up experience and live performance by Megan Moroney to show Gen Z students that Spotify is the only way to soundtrack their lives - both on and off-campus.

Events and Activations
Influencer and Talent
Celebrity/Athlete
Editing and Post Production
Branded Content
View the Project

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