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As one of country music’s rising stars, Bailey Zimmerman has captured the attention of Gen Z listeners everywhere. After gaining notoriety through consistent and strategic posting on TikTok, it was time for him to release his major label debut, Leave the Light On.
We were tasked with creating long-form content to showcase Bailey’s personality for Spotify’s YouTube, with the most engaging moments edited down and repurposed for Spotify’s Hot Country and global social channels.
We knew that TikTok was obsessed with Bailey’s truck – it’s what helped him go viral on that platform in the first place. So to introduce him to a broader audience, we spiced up a traditional Q&A and committed to the bit: having him run over objects with his truck, releasing hidden questions for him to answer before hopping back into his truck to hit the next one. In case the smashes weren’t satisfying enough, we had Bailey take to a smash room after answering our burning questions. Liners captured on set were integrated into a new beta version of Spotify’s in-app Playlist Clips: short, Stories-sized videos exclusive to the in-platform experience.
95% above average performance on Reels, 15% higher engagement
Leveraging fan-favorite influencers and digital creators to spread awareness of DIRECTV's entertainment offerings across the internet
To raise awareness of the Grand Ole Opry's NextStage program and celebrate the emerging artists who are selected by the Opry each year, Oust was enlisted to build out social-first campaigns each year that highlight the personalities and talents of the current NextStage class.
In promotion of the 2024 peach season, The Peach Truck asked Oust to help build a curated content library, complete with raw images and edited assets that could be used to build out content for the season for paid social and CTV.
Drop us a line, or email us at hello@weareoust.co.
