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Leveraging a new product launch to introduce audiences to a new social tone of voice
Moe's Southwest Grill enlisted Oust to help launch their newest menu item: a Buffalo Queso Taco in collaboration with the beloved Fred's Red Hot sauce.
After learning that T-Pain is a well-known lover of tacos, we took the opportunity to partner with the global superstar to the Moe's team. As Moe's was finally ready to inject their social channels with fun content and work toward changing their brand perception to something fresher and cooler, Oust developed a national, social-first campaign to introduce the brand to a new and broader audience, leveraging the launch of their latest product as the campaign's kick off.
More than 10 million total impressions - with 4 million organic engagements - and record-breaking sales of the new Buffalo Queso Taco
Leveraging fan-favorite influencers and digital creators to spread awareness of DIRECTV's entertainment offerings across the internet
To raise awareness of the Grand Ole Opry's NextStage program and celebrate the emerging artists who are selected by the Opry each year, Oust was enlisted to build out social-first campaigns each year that highlight the personalities and talents of the current NextStage class.
In promotion of the 2024 peach season, The Peach Truck asked Oust to help build a curated content library, complete with raw images and edited assets that could be used to build out content for the season for paid social and CTV.
Drop us a line, or email us at hello@weareoust.co.
