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Cricket Wireless had a very specific problem that they wanted to solve: replace their reputation as a cheap “burner phone” provider for a new vision that highlights the importance the brand places on quality, diversity, and value.
After learning how multicultural and diverse Cricket Wireless’ customer base is, Oust developed a national, social-first campaign called Hear Me Out, as an alternative to how we often see brands reacting to isolated heritage months: once, and with little prior history of speaking specifically to that demographic.
Initially launched during Black History Month, Hear Me Out is an ongoing content series on YouTube, coordinated with an overhaul of the brand’s Instagram strategy, that focuses on AA, USH and AAPI representation year-round. With an ultimate goal of humanizing the company by featuring diverse faces and engaging storytelling, our clients were able to close the gap between what was previously considered “top funnel” advertising and content that their consumers actually want to see. Talent featured in Hear Me Out spots include Usher, Jhené Aiko, Justine Skye, Saweetie, B. Simone and Zaytoven.
30 Million+ total views and 100% growth in brand consideration. On the heels of the campaign’s success, we were asked to take over management of Cricket Wireless' Instagram channel, which quickly became the brand’s fastest-growing channel.
Leveraging fan-favorite influencers and digital creators to spread awareness of DIRECTV's entertainment offerings across the internet
To raise awareness of the Grand Ole Opry's NextStage program and celebrate the emerging artists who are selected by the Opry each year, Oust was enlisted to build out social-first campaigns each year that highlight the personalities and talents of the current NextStage class.
In promotion of the 2024 peach season, The Peach Truck asked Oust to help build a curated content library, complete with raw images and edited assets that could be used to build out content for the season for paid social and CTV.
Drop us a line, or email us at hello@weareoust.co.
