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A friend of Oust, Lecrae came to us with a question: How do I transition from musician to digital creator to give my career the longest possible shelf life?
To make the shift from the music industry’s traditional domain into the world of YouTube, we had to identify what made Lecrae more than a musician. With his team, Oust determined who Lecrae was as a digital creator, the thematic pillars that all his content would live under, and a meaningful execution strategy to conceptualize how his new online life as an influencer would come to be. Oust has been charged with strategizing and executing everything from travel vlogs, like Lecrae Days, to more elevated and hands-on series, like Storytime with Lacrae and hidden camera pranks.
250,000+ new subscribers, 150% increased engagement, and 5x average view counts
In conjunction with Spotify, we kicked off the launch of Lainey Wilson’s latest album with a fan event inspired by local vendors at the Nashville Farmers' Market. And let’s just say… it was a whirlwind
On the night of Post Malone’s country debut, we teamed up with Spotify to capture Posty’s Pregame event, giving top streamers a first listen of the album.
Millions of Americans in rural and underserved communities are living without access to the information they need to thrive in this modern world. In the same age where technology is more advanced than ever, there are still families living with little to no connection to the broader world. This is the Digital Divide.
Drop us a line, or email us at hello@weareoust.co.
