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With a refreshed library of new video content, Oust created a resource for the brand of creative direction that played within the algorithms of each platform, while staying true to the brand’s rule-breaking and boisterous personality.
In establishing their presence on TikTok, Buffalo Wild Wings asked Oust for a strategy on how to capture the fleeting attention of newly-obsessed TikTok scrollers. We executed against creative concepts that we built with the goal of driving shares and brand affinity, producing, shooting and editing content made to live on TikTok, then secondarily on Instagram Reels, to test followers’ capacity for receiving the content on both platforms.
Once the videos went live, monitoring performance and the community’s reactions to the different creative drove learnings that informed Buffalo Wild Wings’ social strategy for the whole of the next year. Video concepts were built with a foundation of hacking the platform and encouraging genuine, organic pickup from TikTok users, creating videos that left space for people to stitch, duet, respond and react to prompts and "POV" language from the actors featured in the short form videos.
1.1 Million+ views and 100,000+ engagements
Leveraging fan-favorite influencers and digital creators to spread awareness of DIRECTV's entertainment offerings across the internet
To raise awareness of the Grand Ole Opry's NextStage program and celebrate the emerging artists who are selected by the Opry each year, Oust was enlisted to build out social-first campaigns each year that highlight the personalities and talents of the current NextStage class.
In promotion of the 2024 peach season, The Peach Truck asked Oust to help build a curated content library, complete with raw images and edited assets that could be used to build out content for the season for paid social and CTV.
Drop us a line, or email us at hello@weareoust.co.
