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Leveraging fan-favorite influencers and digital creators to spread awareness of DIRECTV's entertainment offerings across the internet
In collaboration with DIRECTV, we develop impactful influencer marketing strategies that boost brand visibility, leveraging top influencers to maximize audience reach and drill down on the business' priority messaging at any given time throughout the year.
By selecting key influencers and crafting tailored content strategies for each campaign, we effectively engage target audiences and drive measurable results through collaborations - both on talent's highly visible pages, and DIRECTV's owned platforms.
The AT&T Business team leveraged the brand’s sponsorship of the College Football Playoffs and Championship to launch a new content series called Standing on Business, starring quarterback Shedeur Sanders and artist Cam Kirk.
To engage New Yorkers interested in the festival’s wide-ranging themes, we invited tastemakers in food, environmentalism, technology, and health to explore the space and meet vendors during preview days ahead of The Future of Everything Festival’s public opening.
Spotify brought the party to campus during UGA and Tennessee's rivalry week with a pop-up experience and live performance by Megan Moroney to show Gen Z students that Spotify is the only way to soundtrack their lives - both on and off-campus.
Drop us a line, or email us at hello@weareoust.co.
