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In celebration of Dan & Shay’s new album, Spotify was looking to generate awareness of Bigger Houses and the pre-save options available on the Spotify app. After meeting with Dan + Shay’s team, we took inspiration from their album title… and took our creative in the opposite direction. They’re singing about Bigger Houses, so we put them on a miniature set.
Our Bigger Houses campaign videos garnered a total of 255k views on Instagram, approximately 182% more views than views of videos posted in the previous 90 days. Engagements also far outpaced the channel’s benchmark from that summer, with likes on each video hitting nearly 3x the likes seen on videos from the previous 90 days.
We were able to maximize our time on set by leveraging the space for a portrait shoot, behind-the-scenes photos, and a recorded broadcast interview with Extra, which aired in primetime a week after our shoot.
560k broadcast views, 600k media impressions, and 50M streams
Leveraging fan-favorite influencers and digital creators to spread awareness of DIRECTV's entertainment offerings across the internet
To raise awareness of the Grand Ole Opry's NextStage program and celebrate the emerging artists who are selected by the Opry each year, Oust was enlisted to build out social-first campaigns each year that highlight the personalities and talents of the current NextStage class.
In promotion of the 2024 peach season, The Peach Truck asked Oust to help build a curated content library, complete with raw images and edited assets that could be used to build out content for the season for paid social and CTV.
Drop us a line, or email us at hello@weareoust.co.
