Blending Tradition with Tech: The Q’s Fresh Identity

Wild Places redefined The Q with a fresh brand identity, celebrating Myrtle Beach's legacy as the Golf Capital of the World. This unique invitational tournament blends traditional golf with digital culture, offering PGA TOUR opportunities to emerging golfers and digital creators.

Brand Strategy

Messaging

Positioning

Social

Style Guide

Visual Identity

Merchandise

Results

293% increase in website traffic

“We worked with Wild Places to help us design the brand around our play-in tournament for the Myrtle Beach Classic. The team at Wild Places did an amazing job bringing our vision to life and understanding our needs and wants. With Wild Places’ help, we were able to create The Q at Myrtle Beach - a revolutionary concept that altered the professional golf landscape.” - KYLE OLAND, DIRECTOR OF MARKETING GOLF TOURISM SOLUTIONS & PLAY GOLF MYRTLE BEACH

The Q is reimagining the professional golf landscape by creating and invitational tournament that gives PGA TOUR opportunities to emerging golfers and digital creators. By leveraging Myrtle Beach as the Golf Capital of the World, The Q is reinvigorating the game through holistic, humanizing storytelling that provides remarkable access and entertainment. Drawing from the legacy and prestige of Myrtle Beach and the future of its rising stars, Wild Places built an identity paying homage to the iconic Royal Tern bird of South Carolina. This first-of-its-kind 18-hole showdown aimed to merge digital culture with traditional golf, engaging a new generation of fans. Myrtle Beach Golf saw a 293% increase in website traffic, a testament to heightened curiosity.

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