Big Bird
Swing into Innovation: Big Bird’s Golf Revolution
Wild Places transformed the golf industry by creating a bold new identity for Big Bird, an agency designed by passionate golf fans. Big Bird helps budding enthusiasts find their swing while guiding brands to the heart of the golf world.
Results
The golf space is yearning for a touch of disruption and innovation. It was high time that actual golf fans with a keen understanding of brand development drive the green and craft an exciting agency for the golf world. Big Bird assists budding golf enthusiasts in discovering their swing while guiding brands to the heart of the golfing word, all in pursuit of crafting a more captivating game. As YouTubers secure brand partnerships and content creators attract a fresh, young audience, the landscape of golf has never looked the same. Today, we grow the game with gripping personalities and disruptive attitudes that challenge the traditional image of the “gentleman’s game”. Wild Places stepped in to redefine the concept of “grip it and rip it”, creating a visual identity fueled by adrenaline and inspired by the rebellion of John Daly and skate culture.
