Evertree
Branching Out: Evertree’s $500M Transformation
Wild Places crafted a unique brand identity for Evertree, inspired by the organic structure of a tree, to illustrate the expansiveness and approachability of their model. This comprehensive rebrand and web development led to $500 million in funding, setting Evertree apart as a trusted and innovative independent insurance agency.
Results
The rebrand and web development for Evertree resulted in $500 million in funding.
The insurance industry needs to change. For too long, companies sold promises of security that were misleading. Meanwhile, the industry is too slow because of archaic manual methods or too cold because of algorithms run by robots. Evertree is the only independent insurance agency that puts people’s best interest first by pairing the most advanced technology with the warmth of a human advisor. Wild Places developed a brand identity rooted in the visual language of a flourishing ecosystem. Inspired by the organic structure of a tree, a system of patterns was crafted to illustrate the expansiveness of the Evertree model and capture the brand’s approachable ethos. The rebrand and web development for Evertree resulted in $500 million in funding.
