Haistaq

Formerly known as AdLib, Haistaq provides AI-driven software that helps businesses quickly and accurately tame information chaos, through transforming data and documents into delivery-ready, business critical materials for highly regulated and compliance-heavy industries. They provide the software that takes the stress, excessive time, and people hours out of delivering perfect documentation when it’s needed the most. Wild Places was tasked with abstracting Haistaq’s complex processes into intuitive storytelling. An identity system evolved, inspired by the theme of contrast: from before to after, imperfect to perfect, chaos to orderly, and the relentless search for the needle. The website redesign for Haistaq included 189+ pages and 14 custom illustrations, resulting in a remarkable 53% decrease in bounce rate and 63% increase in pages per visit.