PDP Gaming
Game On: PDP Gaming’s High-Performance Identity Revolution
Discover how PDP Gaming revolutionized the market with uniquely designed, high-performance gaming accessories that cater to the individuality of casual gamers and esports players, with a bold new identity crafted by Wild Places.
Results
8-figure ROI. Earned PDP major wins at Walmart, Target, Best Buy, and more. A leap from 0% to 60% market share inPlayStation accessories. 2024 acquisition by Turtle Beach.
In a market crowded with safe and familiar gaming accessories, casual gamers and esports players desire products that reflect their individuality and eclectic digital presence. PDP gaming is flipping the page by creating uniquely designed, high-performance products that transport gamers into a seamless, immersive experience where competition and personal expression are limitless. To usher in the next era of PDP, Wild Places stepped in to develop a robust and unapologetic identity that speaks directly to GenZ and GenA. Iridescent in form, the refreshed brand and product positioning function to demand attention amongst its militaristic competitors on the shelves. Our comprehensive strategy - from design overhaul to retail shake-up - earned PDP major wins at Walmart, Target, Best Buy, and more. The outcome? An 8-figure ROI and a leap from 0% to 60% market share inPlayStation accessories within just two years, leading to an acquisition by Turtle Beach in 2024.
