BIP Ventures, renowned as the premier venture firm in the Southeast, approached Wild Places with a dual objective: to rebrand without compromising their established industry reputation and to expand their visual identity ecosystem to resonate with both investors and founders. A dynamic, texture-forward, and interactive design system was developed to meet BIP's need for robust data visualization. Following the rebrand, the Wild Places team transformed the BIP headquarters' interiors with the new design system and applied the same experiential energy across a revamped website and 2023 State of Startups Report, earning BIP Ventures a spot as a finalist in the Most Innovative/Brave category for the Atlanta Marketer of Year Awards.