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The Q

2024 Trailer

The Q at Myrtle Beach is a groundbreaking competition that blends traditional golf with innovative digital storytelling.The tournament offers 16 players the opportunity to earn a sponsor exemption into the PGA TOUR’s Myrtle Beach Classic. Featuring a 16-player field comprised of eight influential content creators and eight aspiring professionals, the 18-hole shootout will again be played at TPC Myrtle Beach, one of the Grand Strand’s most acclaimed layouts. In 2024, the groundbreaking event, created by Golf Tourism Solutions and Visit Myrtle Beach and in partnership with the PGA TOUR, helped reshape the golf content landscape, inspiring similar events like the PGA TOUR’s Creator Classic, further enhancing golf’s accessibility and entertainment value.

Branded Content
Entertainment
Influencer and Talent

Objective

Strategy

Results

Related Work

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