Moe's Southwest Grill

Those Three Little Words

The best way for a brand to drive earned media to add value to their customers' lives, and there is no greater value than laughter. The team sat down and came up with three little words concept in 24 hours and dove right into production, and took the 3 little words campaign live two weeks from being brought to the table. The engagement was off the charts for Moe's who, had for a season, seen a drop in the branded content that was distributed to digital platforms.