Airbus and their lobbying team were seeking a "purpose" film for a new campaign aimed at garnering public sentiment behind the infrastructure needed for autonomous flying vehicles. Our team conceived of a visual piece that personified the research paper which would be published in conjunction with the film and sought to create a teaser that would allow people to see the need for UAVs in the life of their communities. Then in collaboration with Ritual executed the purpose film that you see today.
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